Independent retailers are always challenged to gauge what their customers want, and with the wide range of consumer age groups out there—all with different aspirations and needs—that challenge is always changing. Researchers and marketers, too, struggle to figure this out. A couple of recent studies from two research groups shed a bit of light on the differences between the…
CONTINUE READINGPorland of Turkey, one of the five gia Global Honorees this year, has a long, rich and colorful history. We look into what makes this manufacturer and retailer of porcelain stand out from the rest. by Michelle Hespe Porland’s logo features a ballerina executing a perfect pirouette. This elegant symbol conveys both beauty and strength, reflecting the grounding philosophy of this manufacturer and retailer of porcelain. The word…
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