Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have helped create or energize. Weiss’s branding prowess started when she worked for Applause and helped build the “Smurfs” into a monster global brand in…CONTINUE READING
Inspiration Magazine: Inspiration
Useful tips and resources prepared by business, industry and design experts to help retailers grow their businesses!
Adrienne Weiss is an inspiration to everyone she meets and especially those with whom she works. Her portfolio reads like a who’s who of the world’s top companies, and she’s worked with a huge diversity of industries such as food and beverage, retail, consumer products, convenience stores, real estate developments, sports stadiums and entertainment concepts. Her goal in…CONTINUE READING
Anyone who has been to Chicago will tell you that the Chicago architecture is the thing that grabs your attention. Take a stroll by foot or an architectural tour by boat along the Chicago River through downtown Chicago, and you’ll start to understand why architects and designers have chosen to make their mark in this city. Take the Aqua skyscraper in the Lakeshore East…CONTINUE READING
Michelle Hespe chats with Leatrice Eiseman, Pantone Color Institute’s Executive Director, about her view on the cycles of color and how to decide on what is best for your business. It was once commonly said that fashion, and thus trends and colors, had a 10-year cycle, but in today’s world, that’s really no longer the case. As a global consciousness of the environment and…CONTINUE READING
Michelle Hespe chats with Wolfgang Gruschwitz about how and where he finds inspiration in the world around us. Wolfgang Gruschwitz is the owner and managing director of the Gruschwitz Corporation, which offers full-service retail store design and visual merchandising expertise to retailers. His company has high profile clients such as ZARA and Burberry, and he also lectures…CONTINUE READING