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Blogging the Way to Sales

Goodbye newspaper ads. For many retailers blogging has become the new way to reach consumers. And for good reason. Companies who blog receive 97 percent more links to their websites, according to Hubspot. Blogs have also been rated as the fifth most trusted source for accurate information and (with quality content) help extend a store’s brand with a personal touch. Here are…

Retail Profile: Now You’re Cooking

Retailer: Now You're Cooking Location: Bath, Maine Founded: 2000 Owners: Mike and Betsy Fear Square footage: 3,000 sq ft Rent or own: Rent When Mike and Betsy Fear first started thinking about opening a kitchenware store in this historic coastal Maine city, they sat down with the late kitchenware guru Bob Coviello, the founder of the H.T.I. Buying Group, at Coviello’s…

Stats: Generation Z Gears Up

How does Generation Z stack up as future consumers? According to a recent Mintel report, Generation Z (ages 12-22) is likely to be health conscious, interested in cooking and craving international cuisine. You can thank their parents. Traits of this lifestyle group include: Influenced by parents who are “on the lookout for sugar”— 25 percent of teens aged 15-17 say they…

Trends: Generation Z Becoming Creative Cooks

Just when you thought you had figured out what Millennials want, comes Generation Z. This future generation of housewares shoppers, ages 12-22, is diverse and tech-savvy according to a newly released survey from Mintel, and is likely to “impact the future of the food and drink industry” by increasing the reach of international cuisine, eating healthy and raising the bar for…

Looking for Labor

One of the biggest challenges facing retailers in a growing economy is a shortage of workers. Independent kitchenware retailers are no different. In one of the tightest labor markets in years, stores around the country are struggling to hire and keep staff and many find the experience frustrating, especially as the summer was nearing. “The employment situation around here is…

Retail Profile: Kitchenworks & Gourmet Gifts

Retail Profile: Kitchenworks & Gourmet Gifts Location: Litchfield, Ct. Founded: 1979 Owner: Elizabeth Ericksen Square footage: 1,000 sq. ft. When Elizabeth Ericksen bought the long-established Kitchenworks in 2008, she also took over a store with a fairly basic approach to retailing. Her work was cut out for her. “We changed the layout and way things were…

Stats: Parents Fear Higher Back-to-School Costs

Many gourmet retailers look to back-to-school sales as a nice little bump for the bottom line before the fourth quarter. Think fancy lunch boxes and water bottles for the younger crowd and starter sets of tabletop and kitchenware for those setting off to college for the first time. Back-to-School is also a good time to get Mom into the store--maybe to have a little fun in…

Trends: Frozen Foods Get Hot

Despite the much-vaunted farm-to-table movement among the foodie crowd, frozen foods are gaining in popularity with home cooks. This comes as frozen food manufacturers branch out into different cuisines and have improved flash-freezing technology, and as food bloggers (especially those appealing to millennials) have added recipes geared to frozen foods on their websites.…

Works Like Teen Spirit

Even as many small retailers struggle to fill staff positions in a tight labor market, one demographic group store owners tend to shy away from is teenagers. They shy away from teens despite the fact that retail was the traditional way for teenagers to earn money during the summer, with teens often continuing to hold down those part-time jobs throughout the school year. But…